Winston

Author Archives: Winston

Radio Station Formats

What’s the deal with radio station formats? Are they still useful or worth considering?

In today’s post, you’ll see:

  • What are radio formats?
  • A short history of radio formats.
  • Types of radio formats, target audience, music charts, and examples.

It’s an actionable guide. A super easy read. And if you’re launching any new radio station, or attempting a radio station format change — let’s dive right in.

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Write Great Radio Ads: The Ultimate Guide

Today, I'm going to show you how to write radio ads. Doesn't matter if you're an absolute beginner. Together, we'll learn:

  • The basics of radio ads and their characteristics.
  • Ad scripting techniques. 
  • How radio ads are produced.
  • Mistakes not to make in your radio ad.
  • Tips on writing great radio advertisements.
  • And more!

There is no magic spell to wish your writing troubles away. But this article comes pretty close...

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Radio Interview: Conduct A++ Radio/Podcast Interviews

Radio interviews are great because they birth new & original content.

Getting famous & interesting people through your doors builds up your image and authority.

And don't you love stimulating conversations?

Information is still power – the last time I checked.

So your quest to pull off perfect radio interviews is a truer as a quest can get!

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Radio station mixer: How to choose one

​Hi there –

Are you looking for a new audio mixer for your radio station/podcast/home studio?

Good job on working towards a more professional audio setup!

Buying should be fun. But it’s often not all fun & games with so many models to choose from, so many things to consider, pitfalls right and left, negative reviews…can you relate? 

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Future of Radio

November 2, 1920, saw the launch of the world’s first commercial station, KDKA (AM). In 1933, Edwin Howard Armstrong successfully patented FM radio, and radios began adopting FM bands from the late 50s to the 60s.

Now, it’s been a little over two decades since the advent of internet radio technologies like Icecast in 1998, allowing traditional AM and FM stations to reach audiences online.

Satellite radios also came to prominence at the turn of the 21st Century. And Norway has become the first country to shut off FM radio, in favor of digital radio.

Some feared that emergence of on-demand music streaming services, including AccuRadio, Apple Music, Spotify, and others, might shroud the radio star, but come 2019, radio is still resilient, and marching into the future.

Today, let’s examine trends that might shape the future of radio.

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How to become a radio host – a really good one

Are you destined to become a radio host? Just before you say no or yes:

Does your heart speed up when you picture yourself sitting behind a broadcasting desk with the clock counting down to your live air shift?

Are you prone to creating these elaborate playlists or mock radio programs?

Do you have an affinity for microphones – the shiny chrome plated ones – in particular?

Did the TV station tell you off, postulating that your talents would be better suited for radio?

Well, radio hosts are the coolest cats in the world. Whether you have been doing it for a while– or you’re just getting started, you’ll learn a thing or two from this post.

Let’s see what it takes to become the next Bob Grant, Brad Crandall, Ryan Seacrest, Howard Stern or any of the radio personalities you admire:

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