Winston

Author Archives: Winston

7 Mistakes to Avoid When You Present on the Radio

Hey, are you new with internet radio broadcasting? Pull your seat a little closer. There...

The industry is rife with opportunity. I'm mean there are people out there, dying to hear your radio. You'll find them on internet directories, checking out multiple radio streams, searching for quality entertainment.

Unfortunately…

Most radio streams don't have what it takes to be truly phenomenal.

They are making some basic mistakes, some of which, we’ll cover in this post:

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Radio Intros Guide: With 7 Tips and Examples

Is your current radio or podcast intro dull and in dire need of a revamp? 

Today’s blog presents tips on how to craft ear-catching intros. You’ll learn:

  • What is a radio intro? (Chapter 1)
  • Common mistakes that can kill your intro (Chapter 2)
  • Ways to make your radio intros rock (Chapter 3)
  • Exemplary intros six examples (Chapter 4) 

Let's get started:

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  • Winston
  • Updated September 23, 2019

Radio Voice: Hot Tips to Improve It

To kick off this blog with a bang, let’s articulate what a good presenter’s voice sounds like. 

  • Natural yet relaxed. 
  • Crisp, clear & engaging.
  • It intonates ⁠—rises and falls.
  • It might be deep, and announcer like. 
  • Dead easy to listen to and understand.
  • It draws and holds attention.

Stay tuned to find out about the number 1 way of improving your voice, and it's something you can start doing now at zero cost. Let's get started:

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Radio Station Formats

What’s the deal with radio station formats? Are they still useful or worth considering?

In today’s post, you’ll see:

  • What are radio formats?
  • A short history of radio formats.
  • Types of radio formats, target audience, music charts, and examples.

It’s an actionable guide. A super easy read. And if you’re launching any new radio station, or attempting a radio station format change — let’s dive right in.

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Write Great Radio Ads: The Ultimate Guide

Today, I'm going to show you how to write radio ads. Doesn't matter if you're an absolute beginner. Together, we'll learn:

  • The basics of radio ads and their characteristics.
  • Ad scripting techniques. 
  • How radio ads are produced.
  • Mistakes not to make in your radio ad.
  • Tips on writing great radio advertisements.
  • And more!

There is no magic spell to wish your writing troubles away. But this article comes pretty close...

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