Headlines sell newspapers. Similarly, a catchy radio or podcast episode title can compel listeners to stop browsing through the directory and click on your show. In turn, you get more listeners, and everyone is happy.
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Normal job applications require a well-written resume and cover letter. But if you’re interviewing for a radio position, you may receive a request to send your aircheck. If you're familiar with airchecks or demos, this can sound like a simple request. But it is quite easy to mess up and never get the job.